Dovish is an independent brand that I developed entirely from scratch. From the brand concept, logo, packaging, prints, website, user journey to the photoshoot and more, every aspect was created. The brand operated throughout 2024, during which the identity, campaigns, and advertising I developed were put to the test, and proved to be a success. This work arises from a strong desire to express oneself graphically.

The brand concept emerges from combining the symbol of the peaceful dove (dovish) with dark-fantasy elements to create cognitive dissonance, using heavier visuals such as a pigeon skull and the rest of the visual identity. Two T-shirt models were sold over the course of one year, developed using concepts inspired by Elden Ring and Berserk.

Additional materials were generated using artificial intelligence and Photoshop compositing, created to address the need for faster promotional content prior to the photography sessions.