The Q Working Project was developed within the Idea Incubator of the Strategic Design program at Unisinos, in partnership with Quiero Café. Over the course of six months, we worked without a predefined briefing, beginning with the identification of the café’s pain points, scenario generation, and semi-structured interviews, which ultimately led to the project’s final concept. The outcome was the Q Working Club, designed to provide a pleasant experience for those who choose to work in the café while also addressing the challenges this use creates for the establishment. The Q Working Club is built upon three core pillars: physical space, benefits, and rewards.